Local Search Ranking Factors

GBP – Google Business Profile Signals (Proximity, categories, keyword in business title, etc.) 25.12%
Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
Personalization 5.88%
Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
GBP – Google Business Profile Signals (Proximity, categories, keyword in business title, etc.) 8.85%
Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
Personalization 7.32%
Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%

Geo Grid