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    Local Search

    (as cited in Moz.com)

    Ranking Factors

    Maps

    1. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%
    2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
    3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
    4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
    5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
    6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
    7. Personalization  5.88%
    8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

    Search

    1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
    2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
    3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
    4. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85%
    5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
    6. Personalization  7.32%
    7. Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
    8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%